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Cutting-Edge Technology Makes 49ers’ New Stadium a Fan Favorite
There are some sports arenas in the United States that can only be described as iconic. The names Madison Square Garden, a.k.a. the Mecca of basketball, and Wrigley Field, with its ivy-covered brick...
View ArticleSuper Bowl 50 Host Committee and SAP Unveil Volunteer Team App
SAN FRANCISCO — SAP SE (NYSE: SAP) and the San Francisco Bay Area Super Bowl 50 Host Committee have taken the Super Bowl 50 volunteer team program mobile with the launch of the SB50 Host Committee...
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Hey Football Fans, Keep Your Finger on the Pulse
We all have a pulse. Hopefully yours is strong, and you monitor it often. But metaphorically speaking, as fans, our favorite team has a pulse as well, and it’s important to keep your finger on it. But...
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TSG 1899 Hoffenheim and SAP: Scoring with Innovation
Technology is a central theme that runs through all business and sporting operations at Bundesliga club TSG 1899 Hoffenheim. So on closer inspection, what might first appear to be just another match...
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Corporate Sponsorships Reimagined: Extreme Sailing Series™
Over the last three years, our boats have tripled in speed. Imagine facing a 600 kmph tennis serve. Or a Formula One car racing at 900 kmph. The way we see it, Extreme Sailing Series competitors have...
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Technology Meets Tradition at CHIO Aachen
From July 14 to 23, 2017, the world’s top riders were in Germany for the CHIO Aachen World Equestrian Festival. SAP is a long-standing event partner. SAP Event Ticketing makes it even easier for...
View ArticleReplay: SAP Sports Summit at SAPPHIRE NOW
The sports world is embracing technology to better engage and excite fans, improve player and team performance, arm the media with unique insights and increase the bottom line. Experts from the NFL,...
View ArticleDuke Athletics Turbocharging Fans With Blue Devil Basketball Data
It’s a cold mid-December night in “Krzyzewskiville,” a makeshift city outside of Cameron Indoor Stadium – the home of Duke’s Blue Devils. And while the much anticipated basketball game doesn’t start...
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National Hockey League Selects SAP to Transform Hockey from the Back Office...
SANTA CLARA — Today SAP SE (NYSE: SAP) and the National Hockey League (NHL) announced a multiyear partnership aimed at transforming hockey through technology co-innovation that will provide an...
View ArticleGet Ready For The Fastest Technology On Ice
The NHL has been the premier league for professional ice hockey for 98 years, and fan passion is as deeply rooted as the league itself. In the business of sports you can never have too many fans. So...
View ArticleSAP and Phizzle Unveil Bundled Solution for Automated Fan Engagement
BOSTON — SAP SE (NYSE: SAP) and Phizzle Inc. today introduced their global strategic partnership for automated fan engagement at the annual MIT Sloan Sports Analytics Conference in Boston. The...
View ArticleSAP at the Miami Open: Advantage, The Fans!
SAP’s Jackie Montesinos demonstrates how the company elevates the fan experience for all ages at the 2015 Miami Open, and how SAP technology is making players and coaches smarter.
View ArticleA Ticket to Pride: The Chick-fil-A College Football Hall of Fame
The College Football Hall of Fame is a fan’s dream come true. One of the most technologically advanced museums in the world, the Hall goes far beyond holding an impressive collection of historical...
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